Theory

Cold Open: Why the audience should care

Act 1: Setup: Contextualize and hook me till the end

  • We are going take 24 hours and try to meet YesTheory.
  • Jack and Jill went up the hill to fetch a pill of water.

Act 2: The conflict. Take me though the adventure

  • We are going to try multiple different ways get to them and fail. All the way till the end, it’s unsure if we are going to succeed.
  • Jack fell down and broke his crown.

Act 3: The resolution: Release the tension from Act 2.

  • Meet YesTheory and everything is great.
  • Jill came tumbling after.

Outro: Restate what the audience learned but more importantly, call to action.

  • Like and subscribe

Notes:

  • Each act has to have a clear ending and the we have to signify it to the audience. Usually put the thing in text on the screen.
  • Tension/Stakes has to always be rising until Act 3: the resolution.
  • Transition can have the following purpose:
    • Transitional
    • Show the audience a broader perspective and where they are in time.

References:

Examples

Rough notes:

Cold Open: X Is not worth it Act 1:

  • This thread is long, but here is the main takeaway
  • SCQ: or S [a few YESes], Complication is the main one… and then jump directly to the Proposition

Peter Theil Debate:

  • Challange the problem or reframe it
  • Reframe the problem as “what” and “how” calibrated questions.
  • Talk about complication. Everthing before this was situation.
  • Propose a Question.
    • What would it take to make television feel like superbowl ever day? Shishir
  • State the solution and walk them though. Should be a pitty twitter quote

Chamath

  • hook = catchphrase or short story
  • How it extend to our world (or the problem that you are trying to solve).
    • Keep on extending on multiple cases.
  • Key insight:
    • How this relates to key players
    • This is the “first” step in something bigger
  • Examples
  • Counter Example
  • Restate insight
  • How this is usefull to think.

–

  • public speaking
    • Engaging with the audience: you think X, but guess what?
      • Provocative question: You think this? Well, guess what. Then drop something new

Jordan Peterson

References:

Kevin P.

  • Becoming President.
  • The problem: create fear (or finding fear) or find HOPE
    • Not doing x is fear of y
  • A representation of the fear: Find a scapegoat
    • The reason why y-fear or hope does not exist
  • Find conformity (sign of where people can look): Those who support you, can visually see conformity
    • Visual symbols needed
  • Show how you/solution is the only way to solve the original problem
    • use short buzzword phrases

Eigenquestions: The Art of Framing Problems

  • Code Open is the best here

*Steve Jobs at MIT

  • Simple visual methphor and wrap a story around it

Ryan Breslow

  • Start
    • Provocative statement
      • Bet you didn’t think so
      • You though X, I’ll prove Y is better
    • Ensure reader it’s worth their time going though this
  • Middle
    • Make it personal
    • Conflict -> Adds to the WHY THE PROBLEM
      • The Kicker
      • Reveal forces “Snuk premise”
    • Why is this different
    • Pretty bad right? But it gets worse
    • Truisms
    • Learnings
  • Call to Action
    • Show them why you are the solution
      • Show signs of progress
    • Show why you are different
    • “guarente execution”

Themes he focuses on:

  • Investigatives (Deep dives)
  • Uplifting
  • Practical (Step by step guide)
  • Opinion (Ex. why we did X)

What is a short story?

  • It’s all about that specific fix

  • Structure (Mice Threads):
    • Milieu
      • starts when chaterter enters a place. Ends when character leaves a place.
      • Anything that prevents the character from leaving the place is conflict.
    • Inquiry:
      • starts Aroo? . Ends Aha!
      • Conflict = Anyting that add more confusion
    • Character
      • Starts from a sad point in a character. Ends when the character find peace.
      • This is more an internal conflict.
    • Event
      • Similar to Character, but here the conflict is external.
      • Change the status quo.
  • You can nest Structure.
    • Wizard of oz <C><E><M><I></I></M></E></C>
    • You can even close a story that you haven’t started yet. Ex. Lord of the Rings.
  • How to start:
    • Who: What is the user doing? or some reflection.
    • Where: The user wants to know where they are. So add some sensory details.
  • Size:
    • \[L = \frac{(C+S)750*M}{1.5}\]
    • where:
      • L = Length of story
      • C = Characters
      • S = Stage
      • M = Mice Threads
  • Conflict
    • Try and Fail cycle
      • Yes, but (going forward); No, and (going backward).
  • Resolution
    • Start solving in the 3/4 mark.
    • Yes and, No but.
  • Sanderson Pyramid of abstraction: Ground with concrete then go up.
  • Average Page = 500 words
  • Average Reading Speed = 250 words a minute
    • Hence, 1/2 a page a minute or 1 page every 2 minutes.
  • Average attention span = (8-12) seconds. Let’s assume its’ 10s.
    • Hence, in 10s you can read ~40 words in one attention span
  • On average, text contains, 5-7 characters per word.
    • Hence, around 200 - 280 characters per attention span.
      • That is the limit of a tweet.
  • If one tweet is 200-280 characters, that’s [40, 60] words per tweet.
  • That’s 4 - 6 tweets per page -> related to a twitter thread
    • Calls to actions, don’t count.
    • Setups threads don’t count (as much).
    • Maybe an ideal thread is 4 min read? Hence, 8-12 tweets long?